Follow me on social networks

  • LinkedIn - Black Circle
  • Twitter - Black Circle
  • Facebook - Black Circle

© 2019 by Alfatir Crawford

December 21, 2016

Please reload

Recent Posts

I'm busy working on my blog posts. Watch this space!

Please reload

Featured Posts

Are you “Bed, Bath & Beyond” in this story?

December 21, 2016

 

Are you “Bed, Bath & Beyond” in this story?
 

In 2001, Bed, Bath & Beyond was slugging it out with Linens N Things for consumer business. It was a fair fight, on equal footing. But by 2009, Linens went out of business and Bed Bath & Beyond was growing, despite a stagnant economy.
 

What was the difference?
 

Well, which company does “20% OFF” make you think of? It should be Bed Bath & Beyond because you have probably gotten like a million postcards in the mail from them with that exact offer on it!

Bed Bath & Beyond kept at it with their marketing. Linens caved to the economic pressure and got stuck in a defeating cycle of less customers/less revenue.


The battle of Bed, Bath & Beyond and Linens N Things is just a little story to those who don’t believe they have the funds to market. Read more…

Share on Facebook
Share on Twitter
Please reload

Follow Us

I'm busy working on my blog posts. Watch this space!

Please reload

Search By Tags
Please reload

Archive
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square